In the world of entrepreneurship, success often comes from identifying a gap in the market and finding a unique way to fill it. For one Perth tradie, this meant combining his love of fashion with his experience in the construction industry to create a booming business called Safestyle.

In 2017, 25-year-old Caleb Marshall was working as a tradie on construction sites in Western Australia when he noticed a common problem amongst his colleagues – they struggled to find workwear that was both functional and stylish. Marshall recognized a gap in the market for workwear that was not only practical and durable, but also fashionable.

Inspired by this idea, Marshall decided to launch his own business selling workwear that was both functional and stylish. He began designing his own range of workwear, combining practical elements such as reinforced pockets and breathable fabrics with fashionable designs and colours.

Marshall’s business, Safestyle, quickly gained traction and became a hit amongst tradespeople and construction workers across Australia. Within just a few months of launching, Safestyle was generating around $1 million in revenue per month.

So, what sets Safestyle apart from other workwear brands on the market? According to Marshall, it’s all about combining fashion with function.

“Our designs are focused on providing practical features that are useful for tradies and construction workers, such as reinforced pockets and ventilation, but we also make sure that the designs are fashionable and on-trend,” says Marshall.

Safestyle’s range includes everything from work boots and hi-vis vests to cargo pants and hoodies, with a focus on comfort, durability, and style. The brand has also gained a reputation for its innovative designs, such as reflective jackets that can be customized with a company logo or name.

One of the keys to Safestyle’s success has been its focus on sustainability. The company uses eco-friendly materials and processes wherever possible, such as recycled polyester and organic cotton. Safestyle also donates a portion of its profits to environmental charities, such as Clean Up Australia.

In addition to its focus on sustainability, Safestyle has also gained a strong following on social media, with over 100,000 followers on Instagram. Marshall attributes this to the brand’s focus on creating a community around the Safestyle brand, with regular updates on new designs, behind-the-scenes glimpses of the business, and shoutouts to customers wearing Safestyle gear on the job.

“We’ve really focused on building a strong community around the brand, and we’re constantly engaging with our customers and followers on social media,” says Marshall. “It’s really helped us to build a loyal following and create a sense of excitement around our new releases.”

Looking ahead, Marshall has big plans for Safestyle, with a focus on expanding the brand internationally and continuing to innovate with new designs and materials. The brand has already expanded into the UK and New Zealand, and Marshall is optimistic about the potential for further growth.

“We’re really excited about the future of Safestyle and the potential for the brand to continue to grow and expand,” says Marshall. “Our focus will always be on creating workwear that is both functional and fashionable, and we’ll continue to innovate and push the boundaries of what’s possible in the industry.” The success of Safestyle is a testament to the power of entrepreneurship and the potential for innovative ideas to disrupt traditional industries. By identifying a gap in the market and combining fashion with function, Caleb Marshall has created a business that has revolutionized the workwear industry and become a household name amongst tradies and construction workers across Australia. With a focus on sustainability and a strong community of supporters, Safestyle is poised for continued success in the years to come.