Mumbai (Commonwealth Union)_ D’YAVOL, the Scotch whisky brand co-founded by Bollywood superstar Shah Rukh Khan and his son Aryan Khan, has achieved an extraordinary milestone at the 2024 New York World Spirits Competition (NYWSC). The brand’s flagship whisky, INCEPTION, secured the title of ‘Best Overall Scotch’ and the coveted ‘Best of Class’ Blended Malt Scotch Whisky. This prestigious recognition has placed D’YAVOL at the forefront of the global spirits industry. The New York World Spirits Competition, part of The Tasting Alliance, is renowned for recognizing excellence in the world of spirits. Its diverse panel of judges, consisting of industry experts, meticulously evaluates products from both legacy brands and emerging craft producers. INCEPTION’s victory at this competition is a testament to the exceptional quality and craftsmanship that D’YAVOL strives to deliver.
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Shah Rukh Khan, co-founder of D’YAVOL, expressed his pride and satisfaction with the win, stating, “INCEPTION’s award at the New York World Spirits Competition is a testament to the belief that the finest things in life are crafted with care and passion.” A blend of eight rare single malts creates D’YAVOL INCEPTION, a premium, multi-award-winning Scotch whisky. These malts are carefully sourced from some of Scotland’s most renowned whisky-producing regions, including Speyside, Highland, Lowland, and the Islands. Aged up to 12 years, with some maturing in tawny port and rare Madeira casks, INCEPTION delivers a rich, complex flavour profile that has captivated whisky connoisseurs around the world.
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Notably, the whisky is not chill-filtered, a method that preserves its authentic flavor, mouthfeel, and character. The result is a whisky with layers of dark chocolate, dried fruit, oak spice, and subtle notes of smoked wood, ripe plums, spiced vanilla, and a gentle smokiness. Such a well-balanced combination has earned the whisky numerous prestigious accolades, solidifying its position as a world-class product. Aryan Khan, co-founder of D’YAVOL, expressed his delight at the recognition, saying, “Winning this prestigious award is both a validation and an inspiration for us at D’YAVOL. It’s proof that our belief in authenticity, quality, and craftsmanship resonates globally.”
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INCEPTION’s triumph at the NYWSC also highlights the growing trend of Scotch whisky gaining prominence among modern consumers. People often celebrate whisky’s rich flavor and aging process, but when consumed in moderation, it also offers some potential health benefits. Whisky contains antioxidants, including ellagic acid, which may help combat free radicals and reduce oxidative stress. Moreover, it is considered a lighter option compared to other alcoholic beverages due to its low-calorie content, particularly when consumed neat. Many people confirm the calming effects of moderate whisky consumption on stress relief and relaxation after a long day. Some studies suggest that whisky can improve heart health by increasing beneficial HDL cholesterol levels and supporting circulation.
Many people have historically used whisky’s antibacterial properties as a remedy for sore throats and colds, adding to its appeal as their preferred drink. Despite these benefits, experts emphasize the importance of responsible drinking. Furthermore, Shah Rukh and Aryan Khan’s success with D’YAVOL INCEPTION reflects their commitment to excellence in the spirits industry. Their shared passion for authenticity and quality has not only earned them global recognition but also reshaped the perception of premium Scotch whisky. As D’YAVOL continues to gain accolades, it stands as a testament to the vision of its founders and the craft behind every bottle of INCEPTION.
