India (Commonwealth Union)_ In view of International Women’s Day 2023, Amazon India announced that it has partnered with Womennovator, which is a unique program for women entrepreneurs registered with NITI Aayog. This collaboration aims to help 200 members of the incubator sell their products on Amazon’s international marketplaces or websites from India through Amazon Global Selling, an e-commerce exports program. The women entrepreneurs run their businesses in various product categories such as apparel, beauty, jewelry, spices, sanitation, handicrafts, home decor, and office products. Some of the businesses they run include Kidsy Winsy, Vishaala Naturals, Gems & Jewels, and Bunko Junko.
To mark this year’s International Women’s Day, Amazon India has pledged to include these entrepreneurs in the Global Selling program over the next two years and provide them with skill development workshops to help them grow their e-commerce export business. This includes training on product listing, pricing, global logistics, and other strategies for e-commerce exports, all at no additional cost. Amazon Global Selling was established in India in 2015 to enable Indian exporters to sell their products online at Amazon’s international websites and marketplaces. At present, the program has over 100,000 Indian exporters and has witnessed amazing growth. Amazon reported that MSMEs exporting through the program have crossed $5 billion in cumulative sales so far.
According to Bhupen Wakankar, Director of Global Trade at Amazon India, the company’s focus is to make exports more accessible to businesses of all sizes. He added that Amazon India aims to enable $20 billion in cumulative e-commerce exports from India by 2025. He said, “E-commerce is rapidly opening up the export opportunity to lakhs of Indian entrepreneurs by taking the scale of business out of the equation. Our focus at Amazon India is to continue to make exports easier and more accessible for businesses of all sizes as we work towards our commitment of enabling $20 billion in cumulative e-commerce exports from India by 2025.”
According to the minister of state for MSMEs Bhanu Pratap Singh Verma, the data released by the Directorate General of Commercial Intelligence & Statistics reports that the MSMEs accounted for a 42.67% share in India’s total exports as of August 2022. Additionally, India’s total exports of both merchandise and services for the April-August 2022 period were estimated to be $311.82 billion, an increase of 19.72% compared to the corresponding period last year, with total exports standing at $641 billion until January in the current fiscal.
