Pierre Poilievre the conservative party leader of Canada is initiating a $3 million advertisement campaign that represents the leader as a family man who wishes to do right with the country, although his party is spiraling up in the polls, meanwhile his competition is faced with personal issues with a public split with his wife.
A former advisor to several ministers in the harper government Regan Watts said, the move is a straightening the personality of who Pierre is and always been, and not a branding campaign. Indicating that he is empathetic, kind and he listens, confronting Canadians one-on-one.
Two of the three advertisements emphasize on presenting a more humane side of Poilievre, who in the past has given an impression of aggressive bulldog style approach that had problems with politicians and journalists alike.
The party confirmed to CBC news that it will spend $3 million in a span of three months to set up three multilingual ads in every territory and province, and will air on multiple sources such as radio, TV, print media and digital platforms.
Eric Grenier polling analyst, and author informs the campaign timing is justifiable. As a new leader is placed, and the Canadians are not too familiar with, the attempt to try to win peoples heart is a logical move.
The initial ad features voice-over from Anaida, Pierre’s wife, a Venezuelan immigrant raised in Montreal, who has been noted in the newspapers as Pierre’s “hidden ace” in Quebec.
The next ad displays Pierre completing a puzzle with his son, imprinting the impression that everything is broken in Canada. Unsafe, unaffordable and divided, but together we can puzzle the pieces back together.
The final ad is an outbreak on the carbon tax, which he says will be undone if he is elected.
Grenier informs that these ads could be a plea to woman, a vital demographic that the conservatives are trying to win over. He went on to say that the conservatives in general survey less healthy with woman than they do with men. This may help him seem less biased and abrasive.
https://www.cbc.ca/news/politics/conservative-ad-campaign-2023-1.6931440
