In a surprising move that bridges her musical genius with entrepreneurial ambition, Beyoncé Knowles is making headlines again—this time in the alcohol industry. The superstar has launched her own whiskey brand, SirDavis, under the prestigious LVMH luxury empire. The announcement marks a significant moment in Beyoncé’s evolving career and could position her closer to the billionaire status her husband, Jay-Z, has already achieved.
On Tuesday morning, Beyoncé took to Instagram to unveil SirDavis, sharing a striking image of herself holding a glass of the dark liquid. Her caption, “DAVIS IN MY BONES,” hints at a personal connection to the whiskey, a reflection of her deep-rooted passion for this new venture. The imagery released alongside the announcement features a sleek, custom leather case enclosing a ribbed glass bottle. The bottle’s logo, prominently displaying the horse Reneigh—a nod to Beyoncé’s “Renaissance” album—cements the whiskey’s connection to her artistic brand.
The launch of SirDavis comes as a notable expansion for Beyoncé, who has already made a name for herself in the fashion and entertainment industries. Known for her groundbreaking music career and successful business ventures, Beyoncé’s net worth was estimated at $760 million as of May. This wealth was amassed through her music, her now-defunct Ivy Park clothing line with Adidas, collaborations with fashion houses like Balmain, her perfume Cé Noir, and her production company Parkwood Entertainment.
The whiskey industry is no stranger to celebrity involvement. Figures like Ryan Reynolds and George Clooney have seen significant success with their alcohol brands, Aviation Gin and Casamigos Tequila, respectively. Sean “Diddy” Combs has also made nearly $1 billion from his relationship with Diageo through his Ciroc vodka and DeLeón tequila brands. Beyoncé’s entry into this lucrative market positions her among a list of prominent celebrities who have turned their names into profitable spirits.
SirDavis was officially trademarked in June by Moët Hennessy, a subsidiary of the luxury goods conglomerate LVMH. The trademark filing describes SirDavis with the tagline “The future of whisky is here,” signaling a bold entry into the whiskey market. While the specifics of Beyoncé’s stake in SirDavis have not been disclosed, the involvement of LVMH suggests a high level of investment and ambition for the brand.
A 750ml bottle of SirDavis is priced at $89.99, available for pre-order on the brand’s website with shipping anticipated to begin in early September. This price point places it squarely in the premium category, aiming to attract both whiskey aficionados and Beyoncé’s dedicated fanbase.
Beyoncé’s venture into whiskey follows her recent foray into country music with her album “Cowboy Carter”. She joins other musicians who have ventured into the whiskey space, including Darius Rucker with Backstage Southern Whiskey, Tyler Hubbard and Brian Kelley with Old Camp Whiskey, John Rich with Redneck Riviera, Jason Aldean with Wolf Moon Bourbon, and Willie Nelson with Old Whiskey River. Beyoncé’s brand, however, stands out for its high-profile backing and its connection to the luxury status symbol of LVMH.
As Beyoncé continues to build her empire, SirDavis represents not just a new product but a potential game-changer in both the alcohol industry and her own financial trajectory. The whiskey’s success could be a testament to her brand’s power and her ability to cross into new territories with flair and sophistication.
