Mumbai (Commonwealth Union)_ Bollywood star Kareena Kapoor Khan has become the face of the all-new MINI Countryman in India, leading the luxury car brand’s latest campaign aimed at introducing its biggest and most versatile model to Indian consumers. Launched by MINI India, the campaign presents Kareena in a light-hearted and engaging film that showcases the new Countryman in a fresh way. Instead of relying on a traditional car advertisement focused on technical specifications, the film uses humour and everyday conversations to highlight the vehicle’s upgraded features while staying true to MINI’s playful personality.
Also read: From cricket king to Bigg Boss host: Sourav Ganguly steps into the Bigg Boss house!
The ad follows Kareena as she approaches the new Countryman expecting the familiar MINI she knows. However, she soon discovers that the latest version offers much more space, improved practicality and enhanced capabilities without losing the brand’s signature style and fun driving experience. Throughout the film, the vehicle is almost treated like a character, with Kareena’s natural reactions helping audiences explore its new features. The campaign was conceptualised by SW Network, directed by Vikalp Chhabra and produced by Red Comet Films.
Also read: How one strange dream led to the discovery of 27 kg of gold: An unbelievable story!
It focuses on storytelling rather than a conventional product demonstration, making the new MINI Countryman the centre of attention through Kareena’s interactions with the vehicle. Shruti Arora, Head of Marketing at MINI, BMW Group India, said Kareena was the ideal choice to represent the new Countryman because her confidence, charm and wit perfectly match the brand’s bold identity. She added that the campaign reflects MINI’s commitment to celebrating individuality while introducing a larger and more capable vehicle without compromising the unique driving experience the brand is known for.
Also read: Mia Khalifa hits a ₹15 crore jackpot after Spain’s big win at the World Cup!
The all-new MINI Countryman comes with a roomier cabin, redesigned interiors, advanced technology, a circular OLED display and greater everyday practicality. Despite these upgrades, the company says the vehicle still delivers the iconic “go-kart feeling” that has long defined the MINI driving experience. The campaign is now live across MINI India’s digital and social media platforms as part of the brand’s efforts to strengthen its presence in the Indian market. By placing Kareena Kapoor Khan at the heart of the campaign, MINI hopes to connect with a wider audience and position the all-new Countryman as a stylish, modern and premium choice for drivers seeking both performance and personality.
