As summer approaches and Indian travelers seek new horizons, Saudi Arabia is stepping into the spotlight with an enticing new campaign. The Saudi Tourism Authority, through its national tourism brand ‘Saudi Welcome to Arabia,’ has launched its first-ever integrated consumer campaign specifically tailored for the Indian market. Dubbed ‘Spectacular Saudi,’ this campaign promises to transport viewers from the bustling streets of India to the mesmerizing landscapes of the heart of Arabia.
A New Dawn in Tourism
‘Spectacular Saudi’ marks a significant leap in advertising in India, positioning Saudi Arabia not just as a destination but as an immersive experience. The campaign, set to launch in English across social media, digital platforms, TV, and OTA channels, invites Indian tourists to discover a land of golden sands, pristine waters, and boundless skies. The campaign’s multifaceted approach aims to captivate the imagination of Indian travelers, showcasing Saudi Arabia’s rich tapestry of natural wonders and cultural heritage.
Journey Through Time and Terrain
The campaign’s centerpiece is a compelling film that follows the journey of a young Indian family exploring Saudi Arabia’s less-traveled paths. From the ancient mud-brick structures of Diriyah’s At-Turaif to the historic alleyways of Al Balad in Jeddah, and from the vibrant marine life of the Red Sea to the awe-inspiring Nabataean tombs in Hegra, AlUla, the film paints a vivid picture of the country’s diverse offerings.
Saudi Arabia is home to eight UNESCO World Heritage Sites, with the recent addition of the Al-Faw Archaeological Area and the world’s fourth-largest barrier reef system. The Red Sea, a sprawling archipelago of over 90 islands, offers stunning beaches, sweeping desert dunes, dormant volcanoes, and thriving coral reefs. This coastal wonderland was even the birthday getaway of actor Jacqueline Fernandez, adding a touch of celebrity allure to the destination.
Tailored Experiences for Indian Travelers
Saudi Arabia’s consumer campaign highlights not just the breathtaking sights but also the tailored experiences designed specifically for Indian travelers. With exclusive packages introduced by 12 trade partners, Indian tourists can explore the richness of Saudi Arabia through curated itineraries that cater to their tastes and preferences.
Alhasan Aldabbagh, President of APAC Markets at Saudi Tourism Authority, emphasizes the campaign’s focus: “With iconic destinations like Diriyah, Al Balad, and Hegra in AlUla—three of Saudi’s eight UNESCO World Heritage sites—Indian travelers can walk through history dating back millennia. Our tailor-made packages offer world-class culture, adventure, and cuisine.”
Ease of Travel and Visa Accessibility
Saudi Arabia has made traveling to the kingdom easier than ever. With a 240% surge in leisure visits from India compared to the previous year, the country now boasts over 330 direct weekly flights operated by eight airlines. Indian travelers holding valid tourist or business visas from the USA, UK, or any Schengen country, along with proof of entry, are eligible for an e-visa or visa upon arrival at Saudi international airports. For those not meeting these criteria, visas can be obtained through 11 Tasheer Centres across India.
Additionally, a Stopover visa, valid for up to 96 hours and obtainable 90 days in advance through Saudia Airline and Flynas websites, provides a convenient option for travelers looking to explore Saudi Arabia during layovers.
Cultural Connection
What sets the ‘Spectacular Saudi’ campaign apart is its ability to resonate with Indian travelers on a cultural level. The warmth and openness of Saudi hospitality mirror the familiar, heartfelt welcome that Indian travelers have come to appreciate. This shared cultural vibe makes Saudi Arabia not just a travel destination, but a place where Indian tourists can feel at home while exploring new horizons.
The Path Forward
Saudi Arabia’s commitment to the Indian market is evident in its ambitious goals. Alhasan Aldabbagh notes, “India holds an incredibly special place in our hearts, and we are committed to making it the number one source market by 2030.” With 1.6 million Indian tourists visiting Saudi Arabia in 2023 alone, the kingdom is well on its way to becoming a top choice for Indian travelers seeking unique, immersive experiences.
As the ‘Spectacular Saudi’ campaign unfolds, it’s clear that Saudi Arabia is not just inviting Indian travelers to visit; it’s extending an open invitation to experience the heart of Arabia in all its grandeur. For those seeking an adventure that combines history, culture, and natural beauty, Saudi Arabia is ready to welcome you with open arms.
