Marking one of the most talked-about fashion moments of the year, Cardi B once again captured the world’s attention by stepping out in a striking mermaid-inspired outfit. While the bottom of the dress represented a mermaid’s fins with scales adorned all over it, the shell top represented a mermaid’s bodice. Making her appearance at the Boston after-party which followed her performance, the shimmering, body-con dress looked not only dramatic but also blended fantasy with high-end fashion, representing Cardi B‘s true personality and fearless sense of style.
Fashion that is inspired by the ocean, often known as “ocean-core” or “siren style,” has been slowly on the rise. Kim Kardashian, who previously wore a similar “wet look” at a Met Gala, is also another prime example one could take to see when this trend initially started brewing. Becoming increasingly popular amongst designers and celebrities alike, this trend draws inspiration heavily from the sea, often incorporating certain fabrics which flow like ocean waves or use the same colour palette of blues, browns and oranges which represents the ocean, sand and sun. It plays a sun twist using pearls, fishnet material, shells, and scale-like textures.
Cardi B’s look was striking not only for its intricate detailing but also for how she wore it. As a celebrity who is known for her bold personality, she confidently embraced the dramatic style, even adding her own twist by dancing barefoot later in the night. Over the years, she has built a reputation for taking risks and pushing boundaries, often setting trends rather than following them.
This rise of the mermaid/ocean core fashion trend has brought forth a broader shift where fashion is stepping out of its comfort zone into the uncharted territory. It is a significant shift towards fearlessness and boldness and a shift towards where one’s identity is unique and relevant. Expressiveness has embraced storytelling. Each piece of fabric showcases a story, fantasy and escapism. Layering jewellery, hair rings, excessive usage of hand jewellery, and messy wet hair are simple traits this trend carries to enhance the fabric or outfit one drapes upon oneself.
Social media boosters like Instagram and TikTok have sped up the growth and improvement of these trends. When celebrities such as Cardi B or Kim Kardashian wear standout pieces such as these, instant attention and widespread influence are gained in the matter of mere seconds. As an end result, high-end fashion retailers, designers, and enthusiasts start their own creative twist on the already existing fashion statements, and runways often end up showcasing them.
In addition, the mermaid aesthetic connects with a sense of fantasy that many people find appealing. In a fast-paced and often stressful world, fashion that offers a form of escape can be especially attractive. The idea of channelling a mythical, ocean-inspired look allows individuals to experiment with their style and step outside of traditional fashion norms.
The cycle of media propagation is expected to amplify the influence of mermaid fashion even further. Designers are now continuing to explore ocean themes, experimenting with new materials and techniques to bring these concepts to life and embody the art and beauty of fashion mixed with fantasy. From red carpets to retail collections, the presence of this trend is becoming more noticeable.
Cardi B’s most recent appearance shows one, a perfect example of how a single fashion moment can end up being a larger movement within the industry. Her mermaid-inspired look not only showcased her bold sense of style but also highlighted the direction fashion is heading toward, being an industry where one’s creativity, individuality, and fearless self-expression is embraced.
