The new production line at the Lachine site will make it possible to produce canned beverages locally and expand the business’s ability to produce more goods. To fulfill the rising demand for more regional goods, Coca-Cola Canada Bottling Limited declared that it will invest $34 million in its Lachine production site.
The money will go toward a new production line, which will strengthen the company’s position in the Greater Montreal Area while also enabling it to expand more quickly and better serve the region’s consumers’ changing demands. According to Todd Parsons, CEO of Coke Canada Bottling, “We are a family business and, as Montreal’s local bottler, we’re highly dedicated to investing in our business for the long-term.” “As a still-young business, we’re seeing a lot of good movement in the neighborhood, and we’re investing in our business to fuel development. All of these initiatives are in line with our mission to inspire hope and build better communities for our clients and consumers. The new production line at the Lachine facility will allow for the local production of canned drinks and increase the facility’s capacity, allowing for the certification of more products as Aliments du Québec, such as new 32-pack packaging for Coke Classic®, Coke Zero®, Diet Coke®, and Canada Dry Ginger Ale®.
It is anticipated to start operating in the spring of 2023. Their first objective is to lure diverse candidates that wish to contribute to our mission. To emphasize how crucial this is, we’re starting a marketing campaign in the GMA later this month, said Erika Tremblay, Operating Unit Vice President for Eastern Canada at Coke Canada. Tremblay, Ghislaine Mourafik, the general manager for Montreal and Ottawa, Melanie Rioux, and Tremblay are the company’s three highest-ranking female executives in the Greater Montreal Area.
