Mumbai, India (CU)_ Max Bupa Health Insurance in India has been rebranded to indicate the departure of shareholders Max India and the arrival of the private equity firm True North. After a change in shareholding, global health insurance Max Bupa is renaming in India to Niva Bupa Health Insurance to display its new strategy. The company will continue to provide its global consumers in India as well as expats with healthcare plans under its new brand name.
MD and CEO of Niva Bupa, Krishnan Ramachandran, expressed optimism about the new brand name. He said, “Following the shareholder transition of Max Bupa from Max India to True North in 2019, we are now ready with our new brand identity as…
