Australia (Commonwealth)_ Samsung Electronics Co., Ltd. unveiled its groundbreaking Samsung Vision AI at the CES 2025 First Look event, showcasing AI-powered personal screens designed to enhance daily living. The launch also featured the flagship QN990F Neo QLED 8K TV, updates to Samsung’s Lifestyle TV range, and innovations in display technology, underscoring the company’s commitment to redefining the role of screens in modern life.
“Samsung envisions televisions as more than passive devices for consumption; they are interactive, intelligent partners that adapt to individual needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. He emphasized the transformative potential of Samsung Vision AI, which integrates entertainment, personalization, and lifestyle solutions into a seamless experience. This innovation represents a significant leap in Samsung’s journey to deliver adaptive and intuitive screen experiences. By recognizing surroundings, responding to user preferences, and autonomously providing intuitive features, Samsung Vision AI positions screens as intelligent companions that enrich entertainment and simplify everyday interactions.
Central to Samsung Vision AI are its personalized functionalities, redefining how users interact with their screens. Features such as “Click to Search” provide instant information about on-screen content without disrupting the viewing experience. “Live Translate,” leveraging an on-device AI translation model, removes language barriers by offering real-time subtitle translations, enabling seamless enjoyment of global content. Additionally, “Generative Wallpaper” transforms screens into personalized art displays, allowing users to create visuals that reflect their tastes and occasions.
Beyond personalization, Samsung Vision AI integrates with the SmartThings ecosystem, positioning screens as central hubs for smarter living. The “Home Insights” feature offers real-time household updates, including safety alerts and daily notifications, ensuring peace of mind whether users are home or away. “Pet and Family Care” monitors loved ones and pets, detecting unusual behavior and automatically adjusting room settings, such as dimming lights when a child falls asleep. It also provides real-time updates and recorded events directly through televisions.
Samsung Vision AI also elevates picture and sound quality. By utilizing on-device AI, it dynamically adjusts visuals and audio based on environmental factors and content analysis, ensuring an optimized viewing experience. This innovation has earned Samsung recognition at CES 2025, including the prestigious Innovation Award for features like “Click to Search” and “Live Translate.”
Collaboration with leading AI partners, including Microsoft, further enhances Samsung Vision AI’s potential. The integration of Microsoft Copilot into Samsung’s Smart TVs and Monitors expands capabilities such as personalized content recommendations. Samsung also announced plans to work with partners like Google to extend the reach and functionality of Vision AI, solidifying its position as a leader in AI-driven screen technology.
The Neo QLED 8K QN990F, Samsung’s most advanced TV to date, exemplifies the company’s commitment to innovation. Featuring the NQ8 AI Gen3 Processor, the QN990F offers groundbreaking enhancements in picture and sound quality. Key features include “8K AI Upscaling Pro,” which elevates lower-resolution content to 8K clarity, “Auto HDR Remastering Pro” for lifelike color and contrast, and “Adaptive Sound Pro,” which separates and optimizes audio components for balanced output. Encased in a sleek, minimalist design, the QN990F combines cutting-edge technology with sophisticated aesthetics, making it a centerpiece for modern living spaces. The Neo QLED 8K QN990F is set to launch in Australia in the first half of 2025, with pricing to be announced.
Samsung also highlighted its advancements in art-integrated technology with the expansion of the Samsung Art Store and the introduction of The Frame Pro. The Art Store now boasts over 3,000 curated works from esteemed global partners, including MoMA and the estates of Magritte and Basquiat. For 2025, this collection is accessible on an expanded range of models, including Neo QLED and QLED, enabling users to transform their screens into personalized art galleries. The Frame Pro enhances the art experience with Neo QLED technology, delivering brighter colors, sharper contrasts, and improved dimming for deeper blacks. It also features the innovative Wireless One Connect for seamless installation. The Frame Pro will be available in Australia in 2025, with pricing yet to be disclosed.
Another standout innovation is The Premiere 5, the world’s first interactive triple-laser ultra-short-throw projector. Equipped with an interactive touch feature, The Premiere 5 allows users to engage directly with projected content. It incorporates Samsung’s LightWARP technology, enabling creative and immersive interactions by projecting images onto everyday objects. Australia will host the Premiere 5’s debut in 2025.
Additionally, Samsung unveiled the MICRO LED Beauty Mirror, a cutting-edge display that merges advanced reflectance and transmittance capabilities with personalized beauty insights. By analyzing individual skin types, the mirror provides tailored product recommendations, enhancing self-care routines through technology developed in partnership with Amorepacific, Korea’s leading cosmetics company.
Samsung keeps pushing the limits of display technology through these advancements, transforming screens into intelligent, personalized tools that enhance daily life.