“In states where craft distillers have been permitted to ship their spirits products direct-to-consumer, they report it has been a saving grace and a much-needed source of revenue during the hardships of the pandemic.” Christine LoCascio, Discus chief of public policy, added: “We fully support the three-tier system and view direct-to-consumer shipping as an enhancement to the evolving and modern marketplace.”
To support the campaign, Discus released the results of a survey of more than 2,000 consumers regarding their sentiments towards DTC shipping, conducted by IWSR Drinks Market Analysis in March 2021.
David Ozgo, Discus chief economist stated that “The goal of this survey was to get a better understanding of the buying behavior of spirits consumers and determine if current state laws restricting direct shipping of spirits are hampering distillers’ ability to meet the needs and expectations of their customers,”
According to the research, 80% of consumers think distillers should be allowed to directly ship their products to customers of legal drinking age in any state. Seventy-six percent would consider buying spirits online through DTC channels, and 75% believe that wine and spirits should adhere to the same DTC laws.
The study also highlighted that DTC is gaining…
