traction in the states in which it is permitted. Nearly half (45%) of those surveyed had bought alcohol online directly from a brewery, winery or distillery, and 38% had purchased alcohol online from a producer in a different state.
“We seek to enhance and build member businesses by meeting customers’ desires for similar shopping experiences for beer, wine and spirits,” said Margie AS Lehrman, CEO of ACSA. “These survey results clearly illustrate the importance of this effort, and the need to work collaboratively to help move legislation forward to create these very opportunities.”
During the Covid-19 pandemic, e-commerce continued to gain traction, and the Discus survey pointed to the extent of this growth. Seventy-three percent of respondents said they shopped online for groceries; 47% noted they are now shopping online more frequently than in the past year; and 62% have purchased beverage alcohol online, whether through DTC or other e-commerce platforms.
ADI’s Owens commented: “Let’s face it. The pandemic has completely changed the way consumers shop, and there is no going back. It’s time to do away with antiquated DTC shipping bans so distillers can meet consumer expectations and compete in the rapidly changing marketplace.”
