HR Innovation at LIC

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In the ever-evolving landscape of human resources, LIC’s HR Director, stands out as a dynamic leader who has been recognized for her innovative approach and commitment to workplace wellbeing. Recently featured on HRD’s Hot List 2023 and honored as the NZ Director of the Year Gold Winner, takes pride in her bold and adventurous ethos.

Her guiding principle is to keep trying new things, stay abreast of developments, and foster curiosity. This approach aligns seamlessly with LIC’s core values, especially innovation. She has demonstrated this commitment through the implementation of a groundbreaking wellbeing initiative – the Groov app. In collaboration with mental health advocate Sir John Kirwan, this app provides fingertip access to various modules on mental health and wellbeing.

Designed with simplicity in mind, the Groov app addresses vision for flexibility and accessibility. It caters to LIC’s diverse workforce, including those in the field, offering bite-sized modules that are not overwhelming. The six-month trial involves 200 people leaders across the organization, aligning with LIC’s overall wellbeing strategy supported by the Well Aware programme, an initiative that continually evolves to meet the changing needs of the workforce.

Urbahn emphasizes the significance of mental health conversations, bringing in specialists like Nigel Latta and Niki Bezzant to address related topics. To ensure the program remains relevant, Health Champs, representatives from every business unit, provide valuable feedback.

LIC, known for its diverse workforce spanning scientists, farmers, corporate professionals, and more, presents a unique challenge for [Director’s Name]. However, she views this diversity as the organization’s strength, stating, “It is challenging because it is so diverse, but to me that’s where the gold is.”

This commitment to diversity extends to the HR team, a deliberate choice by her. She values team members who bring different perspectives, fostering an environment where fresh and interesting ideas flourish. She believes that without diversity, progress would be limited.

Looking to the future, [Director’s Name] and her team recognize the need to stay ahead of the curve with artificial intelligence (AI). After a recent strategy day focusing on the future, she expressed the team’s determination to be at the forefront of AI in the HR space. She envisions AI as a tool that can eliminate tasks that don’t add value, allowing more time to be dedicated to meaningful endeavors.

Expressing her fascination with AI, she anticipates the potential of this technology and its impact on HR. She envisions a future where AI streamlines processes, enhancing efficiency and enabling HR professionals to focus on strategic initiatives.

Already witnessing the positive impact of technology in HR, she highlights the role it plays in broadening the employee market. The removal of geographical constraints has transformed LIC’s attraction strategy, making it more exciting and inclusive. She notes that people are making different lifestyle choices, and technology has enabled the organization to adapt by embracing flexible work arrangements.

In conclusion, LIC’s HR Director, embodies a forward-thinking approach to HR, blending innovation, diversity, and technology to create a workplace that prioritizes wellbeing and embraces the future. With a commitment to staying ahead of industry trends and leveraging the potential of AI, LIC is poised for continued success in fostering a dynamic and inclusive work environment.

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